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InfoTrends Study: Improving Customer Experience a Top Priority in Customer Communications Management

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World


 
In the survey, InfoTrends has questioned 800 North American and Western European enterprises within key verticals for their most important business objectives to invest in customer engagement technology (CET). InfoTrends found that the top priority for enterprises today investing in CET is to improve customer experiences and drive customer loyalty. Cost and risk reductions have become second priorities.

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